How to personalize cold email templates

While using a cold email template can save you time and effort, it’s important to personalize each email to the recipient. This will show that you have done your research and are genuinely interested in their business.

To personalize your cold email template, start by researching the recipient’s business or industry. Look for recent news or events that you can mention in your email. You can also look for common pain points or challenges that businesses in their industry face and explain how you can help solve them.

Another way to personalize your cold email template is to include the recipient’s name and any relevant details about their business or industry. This will show that you have taken the time to research and understand their business.

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Crafting the perfect subject line for your cold email

The subject line of your cold email is just as important as the content of the email itself. A compelling subject line can catch the recipient’s attention and increase the chances of them opening your email.

To craft the perfect subject line for your cold email, keep it short and sweet. Aim for 5-7 words that clearly convey the purpose of your email. You can also try using personalization, such as including the recipient’s name or business name.

Another effective technique is to use a question or curiosity gap in your subject line. For example, “Are you making these common marketing mistakes?” or “How to increase sales by 50% in just 30 days”.

Finally, make sure your subject line is relevant to the content of your email. Avoid using clickbait or misleading subject lines that don’t accurately reflect the content of your email.


Using cold email templates can be an effective way to land more clients. By following a proven structure and formula, you can save time and effort and increase your chances of success. However, it’s important to personalize each email to the recipient and craft a compelling subject line that will catch their attention. With these tips and templates, you can start crafting effective cold emails that will help you grow your business.

If you need help crafting effective cold emails, contact us today for a consultation.

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